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Section Details:

Course MKTG-470
Course Title MARKETING RESEARCH
Section 03
Schedule # 22507
Units 4.0
Session FALL CAMPUS
Seats 6/42
Meetings
Lecture
1400-1550
MW
Full Title Marketing Research
Description Marketing research process. Research design and data collection principles for qualitative and quantitative research techniques in marketing practice. Analysis, data visualization, and reporting of primary and secondary marketing research.
Prerequisite Completion of lower division courses in the major or minor. Business Administration 370 with a grade of C (2.0) or better and Management Information Systems 301 with a grade of C- (1.7) or better. Proof of completion of prerequisites required: Copy of transcript.
Footnotes
02
Open to Marketing Minors.
NC
This section has a zero-cost course materials (ZCCM) designation and exclusively uses digital course materials that are free of charge and may have an optional low-cost print version or there are no course materials required. The ZCCM designation may change if a new faculty member is assigned or other course materials are added.
S
Proof of prerequisite required.
ZL
The following student levels are allowed: Sophomore, Junior, Senior.
ZM
The following majors are allowed:
  • ACCOUNTING (05021)
    • ACCOUNTANCY (221909)
    • ACCOUNTANCY ACCOUNTING INFORMATION SYSTEMS (221915)
    • ACCOUNTANCY FINANCIAL REPORTING (221916)
    • ACCOUNTANCY TAXATION (221917)
    • BMACC - ACCOUNTANCY M.S. (221913)
    • BMACC - ACCOUNTING BS (221912)
    • BUSINESS ADMINISTRATION ACCOUNTING (221908)
  • BUSINESS ADMIN (05011)
    • BUSINESS ADMINISTRATION (221701)
    • BUSINESS ADMINISTRATION GENERAL BUSINESS (221751)
    • BUSINESS ADMINISTRATION HEALTH SERVICES ADMINISTRATION (221710)
    • BUSINESS ADMINISTRATION PROJECT MANAGEMENT (221719)
    • BUSINESS ADMINISTRATION SPORTS BUSINESS MANAGEMENT (221715)
    • CONCURRENT DEGREE PROGRAM MASTER OF BUSINESS ADMINISTRATION/JD CAL WESTERN (221720)
    • CONCURRENT DEGREE PROGRAM MASTER OF BUSINESS ADMINISTRATION/JD THOMAS JEFFERSON (221721)
    • EXECUTIVE MBA (221705)
  • FINANCE (05041)
    • BUSINESS ADMINISTRATION FINANCE (222115)
  • FINANCIAL SVCS (05043)
    • BUSINESS ADMINISTRATION FINANCIAL & TAX PLANNING (222124)
    • BUSINESS ADMINISTRATION FINANCIAL SERVICES (222122)
  • INFO SYSTEMS (07021)
    • BUSINESS ADMINISTRATION INFO SYSTEMS (222338)
    • BUSINESS ADMINISTRATION INFORMATION SYSTEMS (222336)
    • INFORMATION SYSTEMS (222335)
  • INTERNATL BUS. (05131)
    • BUSINESS ADMINISTRATION INTERNATIONAL BUSINESS (223650)
    • GLOBAL BUSINESS DEVELOPMENT (222534)
    • INTERNATIONAL BUSINESS ARABIC AND MIDDLE EAST-NORTH AFRICA (113688)
    • INTERNATIONAL BUSINESS CHINESE AND ASIA-PACIFIC (113602)
    • INTERNATIONAL BUSINESS ENGLISH AND NORTH AMERICA (113650)
    • INTERNATIONAL BUSINESS FRENCH AND NORTH AMERICA (113622)
    • INTERNATIONAL BUSINESS FRENCH AND WESTERN EUROPE (113613)
    • INTERNATIONAL BUSINESS GERMAN AND WESTERN EUROPE (113614)
    • INTERNATIONAL BUSINESS ITALIAN AND WESTERN EUROPE (113616)
    • INTERNATIONAL BUSINESS JAPANESE AND ASIA-PACIFIC (113603)
    • INTERNATIONAL BUSINESS KOREAN AND ASIA (113639)
    • INTERNATIONAL BUSINESS PORTUGUESE AND LATIN AMERICA (113610)
    • INTERNATIONAL BUSINESS PORTUGUESE AND WESTERN EUROPE (113617)
    • INTERNATIONAL BUSINESS RUSSIAN AND RUSSIA AND CENTRAL EUROPE (113608)
    • INTERNATIONAL BUSINESS SPANISH AND LATIN AMERICA (113612)
    • INTERNATIONAL BUSINESS SPANISH AND WESTERN EUROPE (113619)
  • MANAGEMENT (05061)
    • BUSINESS ADMINISTRATION MANAGEMENT (222557)
    • BUSINESS ADMINISTRATION MANAGEMENT SPECIALIZATION IN ENTREPRENEURSHIP (222564)
    • BUSINESS ADMINISTRATION MANAGEMENT SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT (222563)
  • MARKETING (05091)
    • BUSINESS ADMINISTRATION MARKETING (222771)
    • BUSINESS ADMINISTRATION MARKETING: PROFESSIONAL SELLING & SALES MANAGEMENT (222776)
    • BUSINESS ADMINISTRATION MARKETING: SPECIALIZATION IN IMC (222775)
  • REAL ESTATE (05111)
    • BUSINESS ADMINISTRATION REAL ESTATE (222192)