|Course Title||MARKETING RESEARCH|
|Full Title||Marketing Research|
|Description||Marketing research process. Research design and data collection principles for qualitative and quantitative research techniques in marketing practice. Analysis, data visualization, and reporting of primary and secondary marketing research.|
|Prerequisite||Completion of lower division courses in the major or minor. Business Administration 370 with a grade of C (2.0) or better and Management Information Systems 301 with a grade of C- (1.7) or better. Proof of completion of prerequisites required: Copy of transcript.|
Open to Marketing Minors.
This section has a zero-cost course materials (ZCCM) designation and exclusively uses digital course materials that are free of charge and may have an optional low-cost print version or there are no course materials required. The ZCCM designation may change if a new faculty member is assigned or other course materials are added.
Proof of prerequisite required.
The following student levels are allowed: Sophomore, Junior, Senior.
The following majors are allowed: