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San Diego State University Class Schedule
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Section Details:

Course MKTG-380
Course Title DIRECT MARKETING
Section 01
Schedule # 22503
Units 4.0
Session FALL CAMPUS
Seats 0/60
Meetings
Lecture
1600-1750
TTH
Full Title Direct Marketing
Description Direct marketing as part of a company or organization's marketing program. Major direct marketing media and methods to include direct mail, broadcast and print advertising, Internet and interactive media, catalogs, and telemarketing. Data base creation and management and effectiveness measurement for direct marketing programs.
Prerequisite Business Administration 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript.
Footnotes
02
Open to Marketing Minors.
S
Proof of prerequisite required.
ZL
The following student levels are allowed: Sophomore, Junior, Senior.
ZM
The following majors are allowed:
  • ACCOUNTING (05021)
    • ACCOUNTANCY (221909)
    • ACCOUNTANCY ACCOUNTING INFORMATION SYSTEMS (221915)
    • ACCOUNTANCY FINANCIAL REPORTING (221916)
    • ACCOUNTANCY TAXATION (221917)
    • BMACC - ACCOUNTANCY M.S. (221913)
    • BMACC - ACCOUNTING BS (221912)
    • BUSINESS ADMINISTRATION ACCOUNTING (221908)
  • FINANCE (05041)
    • BUSINESS ADMINISTRATION FINANCE (222115)
  • FINANCIAL SVCS (05043)
    • BUSINESS ADMINISTRATION FINANCIAL & TAX PLANNING (222124)
    • BUSINESS ADMINISTRATION FINANCIAL SERVICES (222122)
  • INFO SYSTEMS (07021)
    • BUSINESS ADMINISTRATION INFO SYSTEMS (222338)
    • BUSINESS ADMINISTRATION INFORMATION SYSTEMS (222336)
    • INFORMATION SYSTEMS (222335)
  • INTERNATL BUS. (05131)
    • BUSINESS ADMINISTRATION INTERNATIONAL BUSINESS (223650)
    • GLOBAL BUSINESS DEVELOPMENT (222534)
    • INTERNATIONAL BUSINESS ARABIC AND MIDDLE EAST-NORTH AFRICA (113688)
    • INTERNATIONAL BUSINESS CHINESE AND ASIA-PACIFIC (113602)
    • INTERNATIONAL BUSINESS ENGLISH AND NORTH AMERICA (113650)
    • INTERNATIONAL BUSINESS FRENCH AND NORTH AMERICA (113622)
    • INTERNATIONAL BUSINESS FRENCH AND WESTERN EUROPE (113613)
    • INTERNATIONAL BUSINESS GERMAN AND WESTERN EUROPE (113614)
    • INTERNATIONAL BUSINESS ITALIAN AND WESTERN EUROPE (113616)
    • INTERNATIONAL BUSINESS JAPANESE AND ASIA-PACIFIC (113603)
    • INTERNATIONAL BUSINESS KOREAN AND ASIA (113639)
    • INTERNATIONAL BUSINESS PORTUGUESE AND LATIN AMERICA (113610)
    • INTERNATIONAL BUSINESS PORTUGUESE AND WESTERN EUROPE (113617)
    • INTERNATIONAL BUSINESS RUSSIAN AND RUSSIA AND CENTRAL EUROPE (113608)
    • INTERNATIONAL BUSINESS SPANISH AND LATIN AMERICA (113612)
    • INTERNATIONAL BUSINESS SPANISH AND WESTERN EUROPE (113619)
  • MANAGEMENT (05061)
    • BUSINESS ADMINISTRATION MANAGEMENT (222557)
    • BUSINESS ADMINISTRATION MANAGEMENT SPECIALIZATION IN ENTREPRENEURSHIP (222564)
    • BUSINESS ADMINISTRATION MANAGEMENT SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT (222563)
  • MARKETING (05091)
    • BUSINESS ADMINISTRATION MARKETING (222771)
    • BUSINESS ADMINISTRATION MARKETING: PROFESSIONAL SELLING & SALES MANAGEMENT (222776)
    • BUSINESS ADMINISTRATION MARKETING: SPECIALIZATION IN IMC (222775)
  • REAL ESTATE (05111)
    • BUSINESS ADMINISTRATION REAL ESTATE (222192)