|Course Title||DIRECT MARKETING|
|Full Title||Direct Marketing|
|Description||Direct marketing as part of a company or organization's marketing program. Major direct marketing media and methods to include direct mail, broadcast and print advertising, Internet and interactive media, catalogs, and telemarketing. Data base creation and management and effectiveness measurement for direct marketing programs.|
|Prerequisite||Business Administration 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript.|
Open to Marketing Minors.
Proof of prerequisite required.
The following student levels are allowed: Sophomore, Junior, Senior.
The following majors are allowed: