|Course Title||ADVERTISING CAMPAIGNS|
|Full Title||Advertising Campaigns|
|Description||Branding campaign using traditional, digital, and social media. Strategy for owned, earned, and paid media. Consumer analysis, community definition. Creative development. Media strategy and tactics. Campaign measurement. Completion of course with grade of C or better is required for majors.|
|Prerequisite||Journalism and Media Studies 494, 560, 562 with a grade of C (2.0) or better in each course.|
|Statement||Formerly numbered Journalism and Media Studies 461.|
Will open to other majors after first day of class
Distance Education course. All class meetings and activities take place online.
Canvas & Blackboard Learning Management Systems: SDSU is currently transitioning from Blackboard to Canvas as the primary campus learning management system. Students may have courses delivered via both systems, therefore it is recommended that students access both Canvas and Blackboard. Canvas can be accessed at canvas.sdsu.edu using your SDSUid login. Blackboard will be available until the end of Spring 2021 and can be accessed at blackboard.sdsu.edu using your SDSUid login.
The following major is allowed: