|Course Title||ADVERTISING RESEARCH|
|Full Title||Advertising Research|
|Description||Planning, evalution, analysis of quantitative and qualitative research across traditional, digital, and social platforms. Ethics, sampling, experimenation, data analysis, segmentation, brand mapping, advertising testing and optimization, social media metrics.|
|Prerequisite||Journalism and Media Studies 310W, 460, 462 with a grade of C (2.0) or better in each course. Admission to advertising emphasis, Major Code: 06041. Proof of completion of prerequisites required: Copy of transcript.|
Distance Education course. All class meetings and activities take place online.
Canvas & Blackboard Learning Management Systems: SDSU is currently transitioning from Blackboard to Canvas as the primary campus learning management system. Students may have courses delivered via both systems, therefore it is recommended that students access both Canvas and Blackboard. Canvas can be accessed at canvas.sdsu.edu using your SDSUid login. Blackboard will be available until the end of Spring 2021 and can be accessed at blackboard.sdsu.edu using your SDSUid login.
Proof of prerequisite required.
The following majors are allowed: