Class Schedule
 
San Diego State University Class Schedule
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Section Details:

Course JMS-560
Course Title ADVERTISING RESEARCH
Section 01
Schedule # 22106
Units 3.0
Session FALL CAMPUS
Seats 1/20
Meetings
Lecture
1400-1515
TTH
ON-LINE
Full Title Advertising Research
Description Planning, evalution, analysis of quantitative and qualitative research across traditional, digital, and social platforms. Ethics, sampling, experimenation, data analysis, segmentation, brand mapping, advertising testing and optimization, social media metrics.
Prerequisite Journalism and Media Studies 310W, 460, 462 with a grade of C (2.0) or better in each course. Admission to advertising emphasis, Major Code: 06041. Proof of completion of prerequisites required: Copy of transcript.
Footnotes
DE
Distance Education course. All class meetings and activities take place online.
LM
Canvas & Blackboard Learning Management Systems: SDSU is currently transitioning from Blackboard to Canvas as the primary campus learning management system. Students may have courses delivered via both systems, therefore it is recommended that students access both Canvas and Blackboard. Canvas can be accessed at canvas.sdsu.edu using your SDSUid login. Blackboard will be available until the end of Spring 2021 and can be accessed at blackboard.sdsu.edu using your SDSUid login.
S
Proof of prerequisite required.
ZM
The following majors are allowed:
  • COMM/ADVERTIS (06041)
    • JOURNALISM ADVERTISING (661108)
  • MARKETING (05091)
    • BUSINESS ADMINISTRATION MARKETING (222771)
    • BUSINESS ADMINISTRATION MARKETING: PROFESSIONAL SELLING & SALES MANAGEMENT (222776)
    • BUSINESS ADMINISTRATION MARKETING: SPECIALIZATION IN IMC (222775)