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San Diego State University Class Schedule
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Section Details:

Course JMS-565
Course Title ADVERTISING CAMPAIGNS
Section 01
Schedule # 22104
Units 3.0
Session FALL CAMPUS
Seats 13/25
Meetings
Lecture
1230-1345
TTH
ON-LINE
Full Title Advertising Campaigns
Description Branding campaign using traditional, digital, and social media. Strategy for owned, earned, and paid media. Consumer analysis, community definition. Creative development. Media strategy and tactics. Campaign measurement. Completion of course with grade of C or better is required for majors.
Prerequisite Journalism and Media Studies 494, 560, 562 with a grade of C (2.0) or better in each course.
Statement Formerly numbered Journalism and Media Studies 461.
Footnotes
55
Will open to other majors after first day of class
DE
Distance Education course. All class meetings and activities take place online.
NC
This section has a zero-cost course materials (ZCCM) designation and exclusively uses digital course materials that are free of charge and may have an optional low-cost print version or there are no course materials required. The ZCCM designation may change if a new faculty member is assigned or other course materials are added.
ZM
The following major is allowed:
  • COMM/ADVERTIS (06041)
    • JOURNALISM ADVERTISING (661108)