|Course Title||ADVERTISING CAMPAIGNS|
|Full Title||Advertising Campaigns|
|Description||Branding campaign using traditional, digital, and social media. Strategy for owned, earned, and paid media. Consumer analysis, community definition. Creative development. Media strategy and tactics. Campaign measurement. Completion of course with grade of C or better is required for majors.|
|Prerequisite||Journalism and Media Studies 494, 560, 562 with a grade of C (2.0) or better in each course.|
|Statement||Formerly numbered Journalism and Media Studies 461.|
Will open to other majors after first day of class
Distance Education course. All class meetings and activities take place online.
This section has a zero-cost course materials (ZCCM) designation and exclusively uses digital course materials that are free of charge and may have an optional low-cost print version or there are no course materials required. The ZCCM designation may change if a new faculty member is assigned or other course materials are added.
The following major is allowed: