|Course Title||ADVERTISING CREATIVE|
|Full Title||Advertising Creative|
|Description||Advertising, applying consumer insights, developing creative strategies, drafting creative briefs. Writing and design of advertising for traditional, digital, social, emerging media platforms. Multimedia laboratory experience.|
|Prerequisite||Journalism and Media Studies 310W, 460, 462 with a grade of C (2.0) or better in each course. Admission to advertising emphasis, Major Code: 06041. Proof of completion of prerequisites required: Copy of transcript.|
|Course Hours||One lecture and four hours of activity.|
Proof of prerequisite required.
The following student levels are allowed: Junior, Senior, Graduate.
The following major is allowed: