|Course Title||ADVERTISING RESEARCH|
|Full Title||Advertising Research|
|Description||Planning, evalution, analysis of quantitative and qualitative research across traditional, digital, and social platforms. Ethics, sampling, experimenation, data analysis, segmentation, brand mapping, advertising testing and optimization, social media metrics.|
|Prerequisite||Journalism and Media Studies 310W, 460, 462 with a grade of C (2.0) or better in each course. Admission to advertising emphasis, Major Code: 06041. Proof of completion of prerequisites required: Copy of transcript.|
Distance Education course. All class meetings and activities take place online.
This section has a zero-cost course materials (ZCCM) designation and exclusively uses digital course materials that are free of charge and may have an optional low-cost print version or there are no course materials required. The ZCCM designation may change if a new faculty member is assigned or other course materials are added.
Proof of prerequisite required.
Direct faculty instruction and academic activities at the times and days listed in the Class Schedule, with additional time slots for office hours. Please see syllabus for details.
The following majors are allowed: