| Course | JMS-481 |
| Course Title | P R MEDIA AND MESSAGING |
| Section | 02 |
| Schedule # | 22091 |
| Units | 3.0 |
| Session | FALL CAMPUS |
| Seats | 0/13 |
| Meetings | |
| Full Title | Public Relations Media and Methods |
| Description | Practical applications of public relations techniques with emphasis on writing, messaging, and selecting media channels. Production of materials for all forms of media. Special events, crisis management, and strategic planning. Field and laboratory practice. |
| Prerequisite | Journalism and Media Studies 310W and 480 with a grade of C (2.0) or better in each course. Admission to public relations emphasis, Major Code: 05992. Proof of completion of prerequisites required: Copy of transcript. |
| Course Hours | One lecture and four hours of activity. |
| Footnotes |
S
Proof of prerequisite required.
SL
Course contains a service-learning component; contact instructor for details.
Y
Computer-enforced prerequisite.
ZM
The following major is allowed:
|