|Course Title||ADVER STRATEGY &SOC MEDIA|
|Full Title||Advertising Strategy and Social Media|
|Description||Developments and emerging trends in use of social media for company and brand promotion. Case studies. Strategic planning options for current and emerging social media environments. Segmentation and approaches for community engagement. Metrics and evaluation.|
|Prerequisite||Upper division standing.|
Distance Education course. All class meetings and activities take place online.
Open to Upper Division students only.
Canvas & Blackboard Learning Management Systems: SDSU is currently transitioning from Blackboard to Canvas as the primary campus learning management system. Students may have courses delivered via both systems, therefore it is recommended that students access both Canvas and Blackboard. Canvas can be accessed at canvas.sdsu.edu using your SDSUid login. Blackboard will be available until the end of Spring 2021 and can be accessed at blackboard.sdsu.edu using your SDSUid login.