|Course Title||PRINCIPLES OF ADVERTISING|
|Full Title||Principles of Advertising|
|Description||Advertising practices. Historical perspectives, changing role of advertising, shift from impressions to engagement and from traditional to emerging media, evolving agency structure, audience targeting, creative strategy, regulation, social responsibility and ethics, globalization, and current trends and developments.|
|Prerequisite||Completion of 45 baccalaureate level semester units.|
Distance Education course. All class meetings and activities take place online.
Canvas & Blackboard Learning Management Systems: SDSU is currently transitioning from Blackboard to Canvas as the primary campus learning management system. Students may have courses delivered via both systems, therefore it is recommended that students access both Canvas and Blackboard. Canvas can be accessed at canvas.sdsu.edu using your SDSUid login. Blackboard will be available until the end of Spring 2021 and can be accessed at blackboard.sdsu.edu using your SDSUid login.