|Course Title||ADVER STRATEGY &SOC MEDIA|
|Full Title||Advertising Strategy and Social Media|
|Description||Developments and emerging trends in use of social media for company and brand promotion. Case studies. Strategic planning options for current and emerging social media environments. Segmentation and approaches for community engagement. Metrics and evaluation.|
|Prerequisite||Upper division standing.|
Distance Education course. All class meetings and activities take place online.
Open to Upper Division students only.