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San Diego State University Class Schedule
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Section Details:

Course JMS-460
Course Title PRINCIPLES OF ADVERTISING
Section 01
Schedule # 22086
Units 3.0
Session FALL CAMPUS
Seats 3/110
Meetings
Lecture
1230-1345
TTH
ON-LINE
Full Title Principles of Advertising
Description Advertising practices. Historical perspectives, changing role of advertising, shift from impressions to engagement and from traditional to emerging media, evolving agency structure, audience targeting, creative strategy, regulation, social responsibility and ethics, globalization, and current trends and developments.
Prerequisite Completion of 45 baccalaureate level semester units.
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