| Course | JMS-460 |
| Course Title | PRINCIPLES OF ADVERTISING |
| Section | 01 |
| Schedule # | 22086 |
| Units | 3.0 |
| Session | FALL CAMPUS |
| Seats | 3/110 |
| Meetings | |
| Full Title | Principles of Advertising |
| Description | Advertising practices. Historical perspectives, changing role of advertising, shift from impressions to engagement and from traditional to emerging media, evolving agency structure, audience targeting, creative strategy, regulation, social responsibility and ethics, globalization, and current trends and developments. |
| Prerequisite | Completion of 45 baccalaureate level semester units. |
| Footnotes |