| Course | MKTG-476 |
| Course Title | INTERNET/INTERACTIVE MKTG |
| Section | 01 |
| Schedule # | 20283 |
| Units | 4.0 |
| Session | S1, SUMMER 1ST 6 WEEK SESSION |
| Seats | -11/40 |
| Meetings | |
| Full Title | Internet/Interactive Marketing |
| Description | Impact of networked, cloud, mobile and contextual technologies on consumer behavior, business and marketing practice. Marketing communication and strategy leveraging the Internet to include search optimization, user experience design, social media, contextual advertising, pricing, distribution, commerce, and analytics. |
| Prerequisite | Business Administration 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript. |
| Footnotes |
04
Open to Business Administration, Entrepreneurship and Marketing minors. Proof of Prerequisite required.
91
S1, Classes meet May 24 through July 1, 2022.
DE
Distance Education course. All class meetings and activities take place online.
NC
This section has a zero-cost course materials (ZCCM) designation and exclusively uses digital course materials that are free of charge and may have an optional low-cost print version or there are no course materials required. The ZCCM designation may change if a new faculty member is assigned or other course materials are added.
ZL
The following student levels are allowed: Sophomore, Junior, Senior.
ZM
The following majors are allowed:
|