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Section Details:

Course MKTG-476
Course Title INTERNET/INTERACTIVE MKTG
Section 01
Schedule # 20283
Units 4.0
Session S1, SUMMER 1ST 6 WEEK SESSION
Seats -11/40
Meetings
Lecture
ON-LINE
Full Title Internet/Interactive Marketing
Description Impact of networked, cloud, mobile and contextual technologies on consumer behavior, business and marketing practice. Marketing communication and strategy leveraging the Internet to include search optimization, user experience design, social media, contextual advertising, pricing, distribution, commerce, and analytics.
Prerequisite Business Administration 370 with a minimum grade of C (2.0). Proof of completion of prerequisite required: Copy of transcript.
Footnotes
04
Open to Business Administration, Entrepreneurship and Marketing minors. Proof of Prerequisite required.
91
S1, Classes meet May 24 through July 1, 2022.
DE
Distance Education course. All class meetings and activities take place online.
NC
This section has a zero-cost course materials (ZCCM) designation and exclusively uses digital course materials that are free of charge and may have an optional low-cost print version or there are no course materials required. The ZCCM designation may change if a new faculty member is assigned or other course materials are added.
ZL
The following student levels are allowed: Sophomore, Junior, Senior.
ZM
The following majors are allowed:
  • ACCOUNTING (05021)
    • ACCOUNTANCY (221909)
    • ACCOUNTANCY ACCOUNTING INFORMATION SYSTEMS (221915)
    • ACCOUNTANCY FINANCIAL REPORTING (221916)
    • ACCOUNTANCY TAXATION (221917)
    • BMACC - ACCOUNTANCY M.S. (221913)
    • BMACC - ACCOUNTING BS (221912)
    • BUSINESS ADMINISTRATION ACCOUNTING (221908)
  • BUSINESS ADMIN (05011)
    • BUSINESS ADMINISTRATION (221701)
    • BUSINESS ADMINISTRATION GENERAL BUSINESS (221751)
    • BUSINESS ADMINISTRATION HEALTH SERVICES ADMINISTRATION (221710)
    • BUSINESS ADMINISTRATION PROJECT MANAGEMENT (221719)
    • BUSINESS ADMINISTRATION SPORTS BUSINESS MANAGEMENT (221715)
    • CONCURRENT DEGREE PROGRAM MASTER OF BUSINESS ADMINISTRATION/JD CAL WESTERN (221720)
    • CONCURRENT DEGREE PROGRAM MASTER OF BUSINESS ADMINISTRATION/JD THOMAS JEFFERSON (221721)
    • EXECUTIVE MBA (221705)
  • FINANCE (05041)
    • BUSINESS ADMINISTRATION FINANCE (222115)
  • FINANCIAL SVCS (05043)
    • BUSINESS ADMINISTRATION FINANCIAL & TAX PLANNING (222124)
    • BUSINESS ADMINISTRATION FINANCIAL SERVICES (222122)
  • INFO SYSTEMS (07021)
    • BUSINESS ADMINISTRATION INFO SYSTEMS (222338)
    • BUSINESS ADMINISTRATION INFORMATION SYSTEMS (222336)
    • INFORMATION SYSTEMS (222335)
  • INTERNATL BUS. (05131)
    • BUSINESS ADMINISTRATION INTERNATIONAL BUSINESS (223650)
    • GLOBAL BUSINESS DEVELOPMENT (222534)
    • GLOBAL BUSINESS DEVELOPMENT 4+1 (222535)
    • INTERNATIONAL BUSINESS ARABIC AND MIDDLE EAST-NORTH AFRICA (113688)
    • INTERNATIONAL BUSINESS ARABIC AND MIDDLE EAST-NORTH AFRICA 4+1 (113689)
    • INTERNATIONAL BUSINESS CHINESE AND ASIA-PACIFIC (113602)
    • INTERNATIONAL BUSINESS CHINESE-ASIA 4+1 (113690)
    • INTERNATIONAL BUSINESS ENGLISH AND NORTH AMERICA (113650)
    • INTERNATIONAL BUSINESS ENGLISH-NORTH AMERICA 4+1 (113691)
    • INTERNATIONAL BUSINESS FRENCH AND NORTH AMERICA (113622)
    • INTERNATIONAL BUSINESS FRENCH AND WESTERN EUROPE (113613)
    • INTERNATIONAL BUSINESS FRENCH NORTH AMERICA 4+1 (113692)
    • INTERNATIONAL BUSINESS FRENCH WESTERN EUROPE (113693)
    • INTERNATIONAL BUSINESS GERMAN AND WESTERN EUROPE (113614)
    • INTERNATIONAL BUSINESS GERMAN WESTERN EUROPE (113694)
    • INTERNATIONAL BUSINESS ITALIAN AND WESTERN EUROPE (113616)
    • INTERNATIONAL BUSINESS ITALIAN WESTERN EUROPE 4+1 (113695)
    • INTERNATIONAL BUSINESS JAPANESE AND ASIA-PACIFIC (113603)
    • INTERNATIONAL BUSINESS JAPANESE ASIA 4+1 (113696)
    • INTERNATIONAL BUSINESS KOREAN AND ASIA (113639)
    • INTERNATIONAL BUSINESS KOREAN ASIA 4+1 (113697)
    • INTERNATIONAL BUSINESS PORTUGUESE AND LATIN AMERICA (113610)
    • INTERNATIONAL BUSINESS PORTUGUESE AND WESTERN EUROPE (113617)
    • INTERNATIONAL BUSINESS PORTUGUESE LATIN AMERICA 4+1 (113698)
    • INTERNATIONAL BUSINESS PORTUGUESE WESTERN EUROPE 4+1 (113703)
    • INTERNATIONAL BUSINESS RUSSIAN AND RUSSIA AND CENTRAL EUROPE (113608)
    • INTERNATIONAL BUSINESS RUSSIAN CENTRAL EUROPE 4+1 (113699)
    • INTERNATIONAL BUSINESS SPANISH AND LATIN AMERICA (113612)
    • INTERNATIONAL BUSINESS SPANISH AND WESTERN EUROPE (113619)
    • INTERNATIONAL BUSINESS SPANISH LATIN AMERICA 4+1 (113700)
    • INTERNATIONAL BUSINESS SPANISH WESTERN EUROPE 4+1 (113702)
  • MANAGEMENT (05061)
    • BUSINESS ADMINISTRATION MANAGEMENT (222557)
    • BUSINESS ADMINISTRATION MANAGEMENT SPECIALIZATION IN ENTREPRENEURSHIP (222564)
    • BUSINESS ADMINISTRATION MANAGEMENT SPECIALIZATION IN HUMAN RESOURCE MANAGEMENT (222563)
  • MARKETING (05091)
    • BUSINESS ADMINISTRATION MARKETING (222771)
    • BUSINESS ADMINISTRATION MARKETING: PROFESSIONAL SELLING & SALES MANAGEMENT (222776)
    • BUSINESS ADMINISTRATION MARKETING: SPECIALIZATION IN IMC (222775)
  • REAL ESTATE (05111)
    • BUSINESS ADMINISTRATION REAL ESTATE (222192)